Jennifer Rosenblat's profile

Branding - Usina del Arte


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La Usina del Arte is a multidisciplinary cultural centre located in La Boca neighbourhood.

Built in 1916 by Italian architect Juan Chiogna, was used as a power plant by the Italian-Argentine Electricity Company for many years. Today it opened as a cultural centre an ambitious regeneration project undertaken by the Buenos Aires City government.

Through design, it seeks to represent the most characteristic of its architecture, moving it to design and branding pieces that accompany organically.

Branding - Usina del Arte
Published:

Branding - Usina del Arte

Published: